The YouTube Shorts Secret is Out... ACT NOW!
The YouTube Shorts Secret is Out... ACT NOW!
The YouTube Shorts Secret is Out... ACT NOW!
- In this video, we're gonna tell you why you need to make a YouTube Short right now because if you don't, it's too late. (upbeat music) Very simple question. Have you made a YouTube Short yet? If you have, how's it worked out for you? If you haven't, tell us why not in the comments below. You probably don't know who this guy is but he's actually very important to all of us as creators because he is the chief product officer at YouTube. And it goes by the name of Neal Mohan in a recent posts on
the YouTube official blog, which I'll link to at just below the like button, he said the following, "In the coming weeks, we'll begin expanding the YouTube Shorts beta to the US, unlocking our tools to even more creators, so we that can get started with Shorts. What I understand this to mean is that finally creators in the US will have access to vis button within the YouTube app that will allow you to make YouTube Shorts with similar Tik Tok style camera features. Up until now at cre ators who
don't have this feature could make YouTube Shorts, but they had to do it manually. And so if you want to make a YouTube Short right now and not have to wait for that button, you can watch this full explainer video over here. And now for a tiny pop quiz, have a guess, how many YouTube Shorts views there are on the platform every single day, already. Pregnant pause. Three and a half billion, that's right. Every three days, there are more YouTube Shorts views than there are people on this
planet. And the roof maths tells us that there are more than 100 billion monthly YouTube Shorts views. Need I remind you at this point that all of this is still in beta. Let's play another fun little pop quiz. How many YouTube Shorts videos do you think there are already out there? Pregnant pause. At least 4.6 million. And a final little game, how many creators do you think there are dabbling in YouTube Shorts. Pregnant pause. At least 650,000. You can find th is information for yourself by
typing in #Shorts in the YouTube search bar. The top results will take you to this landing or pivot page. And it shows you how many videos and channels are using hashtag Shorts. I must confess, I don't know over what period of time all of this is and it doesn't include videos that don't use that hashtag. But in summary, there are a lot of views, a lot of videos and a lot of channels already making YouTube Shorts. Including ourselves. Yes, we're sti ll in the list. So you should know where I'm
going with all of this by now, right? The arguably greatest opportunity on YouTube for a creator in the last decade. This YouTube Shorts, gold rush is about to turn into a very long, very hard, very competitive slog if it isn't already. I want to take you back to six months ago before YouTube Shorts even had a name and what we said about it then. It is clear that YouTube is experimenting with short form content given that they are now d edicating an entire shelf of the video watch page to short
form vertical videos. To be clear, these are YouTube videos, not Stories. You have to scroll a long way through this list to get to actual YouTube Stories. Now, given YouTube's traditional widescreen video format and the fact that we as creators over the last decade have been conditioned to make longer videos. This is somewhat of a revelation. To think that you could make a YouTube video under a minute in vertical video form at or a YouTube story and have it appear this high up in suggested
videos makes me start to wonder where YouTube may go with all of this. And the rumors have been rampant for a while now, YouTube are reportedly working on something that will actually rival Tik Tok as opposed to what we currently experience with YouTube Stories. Of course, YouTube is always testing things and Stories took over a year to finally get to where it is now. Surely with the uncertainty surrounding Tik T ok, YouTube has to strike before the end of the year. And if YouTube do release some
sort of Tik Tok rival that is available to all creators, you need to be ready for it. Consider this vidIQ's "don't say we didn't warn you moment." Start experimenting with short form video content. It's here to stay. YouTube is experimenting with it. And I think there are gonna be some creators who seize on that moment and build huge channels very, very quickly. Yeah, I'm feeling pretty smug right now . There's only one channel you need to check out to prove this prediction. In September of
2020, Jake Fellman had 40,000 total channel views. Then he started making 3D animation amongst Shorts. Now he has over 3 million subscribers and incredibly nearly 2 billion views. According to Tubefilter, Jake Fellman now gets more views per week than Ryan's world. And he did that in a little over four months making YouTube Shorts. If you want to learn more about Jake Fellman's story, we d id a case study over here but every time I mentioned his numbers, I require a pregnant pause just to process
it all. There are plenty more examples out there, including Mr. Beast himself, who's started a Shorts channel. Tik Tokers who have transitioned it to YouTube Shorts. Well-established professional YouTube channels such as the LegalEagle and it members of the vidIQ community who have watched our videos, posted comments, made Shorts and explosive growth. All of these creators have made it on YouTube Shorts which is fantastic for them, but terrible news for you because the secret is out. More and
more creators are experimenting with YouTube Shorts experiencing huge growth, and that's going to lead to more and more competition. And the opportunity is going to continue to shrink. Hello, where have I gone? Up until now, this Shorts logo has been a rare sighting and YouTube haven't really promoted Shorts too much. They've just thrown it onto the app and let crea tors play around with it. But the moment Americans see this button in their YouTube app, it's gonna change everything. Forget about
three and a half billion views, 4 million videos, 500,000 channels. The numbers are probably gonna double if not more. If you wanna get ahead of this YouTube Shorts game, you have to act now because if you don't, it's going to be just as hard to grow a channel on YouTube Shorts as it is a traditional YouTube channel in 2021. We told you so six months ago , it happened. We're telling you again. Act now in the next week, if not days because a mass American audience is about to discover YouTube
Shorts. And to leverage YouTube Shorts, we've got a couple of video tools that are gonna help you do just that first. First, let's go to my favorite vidIQ tool, the real-time stats bar. If you mouse over the numbers, you will now see a new metric dedicated to YouTube Shorts views on your channel over the last 48 hours. Click the check box to add it to the stats bar. Next up we have the most viewed tool. What you want to do here is search for #Shorts and then filter by channels under 1000
subscribers. And this will show you all of the small channels on YouTube crushing it with Shorts. Take this creator for example, with 200 subscribers. They've made a simple Grand Theft Auto V on the PS5 video, that's got 20,000 views. That might be something worth investigating if you're a gamer yourself. Now then, earlier on, I s aid that this YouTube Shorts gold rush was coming to an end and you might respond with, "This isn't a gold rush because you can't monetize YouTube Shorts." And you are
correct right now. Let's be honest about this. YouTube isn't doing this for free. Eventually they're gonna figure out how to monetize YouTube Shorts and all of these well-established channels are gonna start raking it in big time. And with all of that being said, YouTube Shorts, what are you gonna do? All right then, y ou've joined me for the secret ending. What I wanna do is get this video up to 10 minutes for no reason whatsoever. Since we don't monetize our content and mid-roll ads can be done
at eight minutes, but yeah, I thought I'd play a little game with you and how I'm gonna get it up to 10 minutes is by giving you a minute's worth, a YouTube Shorts worth of pregnant pauses and different facial expressions. So if you're ready, I'm ready. Let's get this started in three, two, one. (beep) This
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